Affectiva

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Affectiva (Wikipedia)
Affectiva
Founded Massachusetts, United States (December 12, 2009 (2009-12-12))
Founder

Rana el Kaliouby, Ph.D.

CEO & Co-founder

Rosalind W. Picard, Sc.D.

Co-founder
Headquarters Boston, Massachusetts, United States
Products Affdex, Q Sensor
Services emotion measurement technology
Website www.affectiva.com

Affectiva is an emotion measurement technology company that grew out of MIT's Media Lab which has developed a way for computers to recognize human emotions based on facial cues or physiological responses. Among the commercial applications, this emotion recognition technology is used to help brands improve their advertising and marketing messages. Another major application has been in political polling. In 2011, the company partnered with Millward Brown, which is itself a part of the Kantar Group, the market research, insight and consultancy division of WPP plc, a London-based public company.